Friday, 15 November 2019

All you need to know about OPay, Opera's Super App in Nigeria


Opay serves is a simple payment system that allows customers to pay their telephone, electricity, internet, and other utility bills safely and easily. It is very simple and easy to use. All you have to do is download the app, register, add balance, and pay the bills online.
They offer a variety of services to their lllllcustomers: recharge and pay all your NTC, Ncell, and Smart Cell related bills; pay SIM TV, Dish Home, and Mero TV bills; pay your Nepal Electric Authority and Life Insurance bills for Nepal Life Insurance.
OPay makes your life easier that you could imagine. Now you can book your domestic flights from your phone, meaning you can pay for domestic flights, such as Buddha Airlines, Yeti Airlines, Sita Airlnes and Simrik Airlines from your phone using OPay app.
Furthermore, OPay has been making the rounds in and outside Nigeria’s tech echo chamber. From providing mobile payment to offering bike-, tricycle- and bus-hailing services, quick loans, and food delivery, OPay has become a super app in Nigeria.

Most people became aware of OPay in June 2019, when its bike-hailing service was launched with an outlandish ₦100 promo. But the company's story didn’t start then, neither did it begin in 2019. OPay has been operating since 2010 in the pouch of PayCom Nigeria Limited—a mobile money platform incubated by Telnet (Nigeria) Limited.

After operating for seven years, Opera indicated interest in acquiring PayCom in 2017. They put pen to paper in 2018 and OPay was birthed in August of the same year. So, the company that has been blitzing every startup and sector in Nigeria is barely a year old.

Tidbit: OPay, a portmanteau of Opera and Payment, is also fit to be interpreted as Opera and PayCom.

Meet OPay’s Parents: Opera Group

The parent company of OPay, Opera Group, also owns Opera AS Norway—developer of Opera web browser, Opera News and Opera Ads. To properly understand OPay, it is necessary to examine the vision of Opera Group, especially in Africa.

Tidbit: Golden Brick Capital Private Equity Fund—a Chinese consortium—acquired Opera AS Norway from Opera Software ASA (now Otello) in 2016 for $600 million. The Consortium included Beijing Kunlun Tech and Qihoo 360—a leading Chinese internet company that owns a web browser, antivirus, mobile app store and search engine.

Opera ventured into Africa with the launch of its Opera Mini mobile browser in 2006. And as of August 2019, it has the largest market share of mobile browser in Nigeria with 48.29%, and second-largest in Africa.

Opera’s vision for an open, connected world through technology propels it to build products that eliminate the barriers for people to go online. The company boasts of facilitating the process of bringing half of Africa’s internet population online. Out of the 464,923,169 internet users in Africa, Opera says up to 120 million people use its browsers and mobile applications.

In 2017, Opera earmarked $100 million (~ ₦36 billion) to invest in Africa’s internet ecosystem. This has led to the launch of some value-added services, including web and mobile payment (OPay) in Kenya and Nigeria, Opera News standalone app, and Opera Ads.
Opera, in simple terms, is positioning itself to be the internet for the next generation of Africans that will be online, just as Facebook and Google are pivotal platforms to the present generation of digital natives. It is good to note that Opera is managed by Chinese because its interplay fits into the love affair between Africa and China.

The Making of Nigerian Super App: OPay, ORide, OFood, OTrike, OBus

The mission of OPay is financial inclusion, all other business verticals are additions. The company focused on the first part of its operations—agent business—for 11 months before launching ORide in June 2019.


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